It started with twenty women and a beach resort.
Her Own Worth was founded in Mumbai in 2026. The first course ran for the women on the staff of a resort in Alibag, Maharashtra.
Photo: Unsplash
How it began
Two things, seen side by side.
Founded by Sanaa Jethani, who has worked in finance since 2021.
The idea came from two things seen together: how much wealth sat with a very few people she had studied alongside, and how little financial knowledge had reached the women who cooked, cleaned and ran the front desks of the places she visited. A friend's family resort in Alibag agreed to host the first course. Twenty women on its staff took part.
What the first cohort taught us shaped everything on this site: that the account is rarely hers, that borrowing is the most urgent question, and that many of these women have saved carefully for decades without anyone explaining how to make that saving work harder.
What we believe
Four rules we don't bend.
- Education, not advice
We explain how money works. We do not tell anyone what to buy, and we do not sell anything. Every decision belongs to the participant.
- Her own name
Independence means an account, a budget and a plan that are hers, whatever her household looks like.
- The same standard for everyone
The quality of explanation a wealthy client gets should not depend on income. We teach to that standard.
- Measure honestly
We report what we observe, in aggregate and with consent, and we say plainly what we do not know.
Stock photographs from Unsplash, to be replaced with participant photographs taken with consent.
Partners
Our first host, and the next.
Our first host, a beach resort in Alibag, Maharashtra, will be named here with its permission. We are in conversation with further hosts in the Alibag and Mumbai area and welcome enquiries from anywhere in India.
Become a host
Contact
Write to us.
Alibag and Mumbai, Maharashtra, India. For hosting enquiries, use the employer form. For research, press or partnership questions, email us.